If you want to know how a CDP will impact your cross-channel marketing capabilities, take a look at our infographic. Using the findings of a 2020 global study by BlueVenn and London Research, which surveyed 235 organizations with annual revenues of at least $50m, it shows why CDP use has increased during the pandemic and how a Customer Data Platform enables marketers to offer a better customer experience, both online and offline. In particular, it demonstrates why CDP-equipped companies were 2X as likely to outperform against their marketing goals in the year leading up to the pandemic as non-CDP users.