BlueVenn has been selected by Reach plc, the largest commercial national and regional news publisher in the UK. The publishing group will adopt BlueVenn's award-winning Customer Data Platform and CRM software to drive engagement and loyalty across its portfolio of titles.

Today is the most exciting day in BlueVenn’s journey, as we’re thrilled to announce that BlueVenn has been acquired by Upland Software Inc., a Nasdaq listed leader in cloud-based digital transformation software. Over the last seven years, BlueVenn and Upland have integrated our technologies to provide incredible value to our mutual customers, and we look forward to entering the next phase of our exciting partnership together.

The marketing industry often uses the terms omnichannel marketing and multi-channel marketing interchangeably. However, there are key differences between the two, which can fundamentally impact the way you build your marketing technology tool-set to complement an omnichannel or multi-channel personalization strategy.

Customer retention is essential for business growth, however implementing a solid and effective customer retention strategy can be easier said than done. Figures published by CallMiner show that $136.8 billion is lost by U.S. companies each year due to avoidable customer switching. Customers now have a myriad of channels available to them, and due to fierce paid and organic competition online, combined with unpredictable customer behaviors, finding the most successful ways to retain customers and stop them from jumping ship is a focus for most marketers.

Customer journey mapping is when you model the likely passage of a customer, from the moment they become aware of your product, to (if you’re lucky) the point they choose to buy, then beyond that to foster retention and loyalty. The idea is to look at the journey from the perspective of the customer, to see how simple it is to follow, where it veers off their intended course, and which touchpoints may be adding difficulty or inertia to their experience.

Today’s consumers undertake complex customer journeys. Over a number of months, an individual might click on a display ad, visit a brand’s website many times, add products to a cart and abandon them, open a few marketing emails and perhaps visit their local store. Without the ability to track the full journey, though, the only customer touchpoints the brand may be aware of are the ones that brought them into the journey and got them to buy.

Let’s face it, Covid-19 and its associated risks and regulations have impacted the behavior of every consumer, and the tactics of every retailer, around the world. Customers who have always shopped in brick-and-mortar stores have moved online for the first time, while those who have always bought certain items online are e-shopping more frequently, if not exclusively. But, when restrictions allow, many people are relishing the chance to hit the high street to experience some form of normality!

Identity resolution can be a confusing concept to get your head around, with so many related terms such as identity graphs, probabilistic matching, deterministic matching and unique identifiers to understand. In this blog, we’ll look to simplify what identity resolution is and how marketing teams can use it to enable more accurate marketing and personalization strategies.

Customer segmentation can be a simple or a complex process. It may be undertaken manually or using predictive algorithms, and can come in many shapes and forms. The assumption underlying all segmentation modeling, however, is that within your customer database you will have groups of customers that share similar attributes, behaviors and buying habits. If you can understand how individuals within a particular segment are interacting with your products and services, then you can start to fine-tune your marketing to ensure that you can deliver what they’re looking for, and therefore achieve better engagement.

BlueVenn, the international Customer Data Platform (CDP) provider, has announced that Small World Financial Services, which offers fast, secure worldwide payment services to individuals and businesses alike, has selected BlueVenn to help it further develop its unified customer experience across the brand.