Our customers are taking increasingly complex journeys consisting of multiple online and offline touch-points. They interact with brands through any channel or device they wish (email, web, social, mobile app, direct mail, call center or in-store), and therefore its a strategic imperative that marketers are able to utilize data from all these channels and execute campaigns in an omnichannel way.

Without the ability to capture and act-on the available data points it creates disjointed and impersonal experiences that can frustrate buyers and damage a potential conversion.

The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.

Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.

With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.