Anthony Botibol, on Aug 25, 2020 2:30:00 PM
When 55% of marketers globally are seeing their budgets cut or frozen, and customer purchase behaviors are changing rapidly, the need for increased efficiency is critical. Marketers looking to do more with less, and defend budgets and resource, are therefore investing in multi-touch attribution solutions to help measure the effectiveness of their campaigns and marketing strategies.
Gabrielle Schneider, Solutions Consultant, on Jan 28, 2020 11:00:00 AM
Customer journeys don’t come down to a single touch point. Customers control how they interact with you and may engage a number of times before a purchase. Single touch attribution doesn’t account for the full scope of the customer journey and attribute revenue appropriately. Multi touch attribution, when used effectively, allows the marketer to turn insights into profitable changes to the customer journey.
