The best marketing campaigns are those which direct appropriate content, whether adverts, mobile push notifications, emails or direct mail, at customers and prospects who will find that content relevant and persuasive. Getting this targeting right demands a combination of sound intelligence, excellent audience insights, and tactical delivery, to ensure the right content will reach the right person at the right time. With effective campaign management, marketers can draw together the 5 elements required to drive compelling and highly engaging campaigns: quality data, audience segmentation, thoughtful scheduling, testing, and continual improve of a campaign over time through insights, attribution and measurement.
