A core focus for the 2020.1 release of BlueVenn Engage centers on the official release of a new, embedded email editor and email marketing engine. This new email marketing module enables BlueVenn users to design, personalize and execute email campaigns and triggered messages directly from BlueVenn, thus removing the need to work in multiple platforms.

For our multi-brand and multi-national clients, we’ve also enabled new channel security features in BlueVenn Engage that ensure marketing teams working with multiple brands can manage the various data caches and campaigns and keep them separate within one system.

Finally, we’ve made some enhancements to the real-time engine for triggered campaigns, along with a host of other performance updates.

Every marketer wants to be doing real-time, cross-channel personalized marketing, but achieving this goal has traditionally been difficult with marketing automation platforms. Now it’s finally possible!

The Holy Grail. Originally a title given to the cup used by Christ at the last supper, which has been much sought after but never found, this term has come to represent something extremely difficult – perhaps impossible – to find or get. For many years, marketers around the globe have been attempting to realize their own Holy Grail of ‘real-time, cross-channel marketing’, yet many have failed in this quest. Now, a marketing tool has emerged that promises to make this dream a reality: the Customer Data Platform.