Customer insight is all about analyzing your customer data to better understand who your customers are, and what they want from your brand, to help you to make better decisions about how, when and what to sell them.

These insights allow marketers to improve their customer experiences, optimize their campaign results and increase profitability. Despite this, many marketers aren't using customer insights to their full potential, and continue to waste budgets due to misplaced ads.

By using their customer insights to make data-driven decisions, they can achieve the same results with less money, by ensuring that their campaigns are reaching the right people, on the right channel, at the right time. 

Database marketing is nothing new, however today's marketers are collecting more customer data than ever before. As a result, data analysis is at the core of all modern marketing strategies. 

With the amount of data created by consumers continuing to grow, the insight opportunities available through data collection is also growing, with marketing automation tools empowering marketing teams to put this data into action in many different ways. 

However, for businesses that do not have a focused database marketing strategy, they are failing to capitalize on the benefits of database marketing. 

So, what are the advantages of taking control of your customer data – and the benefits it offers to your customers?